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Our Story

We Started Asking
One Simple Question

"Why is the sweetener we've used for thousands of years being replaced by a chemical we can't even pronounce?"

9Products
100%Natural
0Additives
Pan-IndiaDelivery
Biotag Jaggery Powder — natural, unrefined cane jaggery
Farm-direct since day one

Sugar Without the Guilt Isn't a New Idea.
We Just Brought It Back.

For centuries, Indian households sweetened their food with jaggery, coconut sugar, and date syrup — unrefined, mineral-rich, and deeply nutritious. Then mass refining arrived and stripped all of that away.

Biotag was founded on a simple belief: that the original sweeteners were right all along. We work directly with traditional jaggery makers, coconut palm farmers, and small-batch producers across India to bring you sweeteners that are as close to nature as possible.

No chemicals. No bleaching. No mystery additives. Just real sweeteners — tested, verified, and proudly labelled.

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Our Core Values

The principles that guide every product, every batch, every decision.

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Radical Transparency

Every product lists its exact source, processing method, and lab test summary. No vague claims. No hidden processing.

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Farmer-First Sourcing

We pay above-market rates to the farmers and artisans who produce our raw materials. Good sourcing starts with fair pricing.

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Science-Backed Claims

Every nutritional claim on our packaging is backed by peer-reviewed research. We don't market fluff — just facts.

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Sustainable by Default

Recyclable and compostable packaging, zero-chemical processing, and minimising food miles wherever possible.

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Inclusive Nutrition

We build products for every dietary need — diabetic-friendly, keto-compatible, vegan, and child-safe options across our range.

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Uncompromising Quality

Third-party lab testing for every batch. No exceptions. If it doesn't pass, it doesn't ship.

Our Mission

Replace 10 Billion Kilograms of Refined Sugar in India by 2035

India consumes over 25 million tonnes of refined sugar every year. We believe natural sweeteners can replace a meaningful portion of that — without asking anyone to sacrifice taste, convenience, or affordability.

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9 Products in our range
100% Natural, no additives
0 Artificial preservatives
₹999+ Free shipping threshold

Want to Know More?

Read the science behind our products or get in touch with our team.

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