Privacy Policy

Who We Are

Biotag ("we", "our", "us") operates the website biotag.in. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website or make a purchase.

Information We Collect

Information You Provide

• Name, email address, phone number — when you contact us or place an order
• Delivery address — for order fulfilment
• Payment information — processed securely via our payment gateway (we do not store card details)
• Messages and enquiries — content you submit via our contact form

Information Collected Automatically

• IP address, browser type, and device information
• Pages visited, time spent, and click behaviour (via Google Analytics)
• Cookie data for session management and analytics

How We Use Your Information

• To process and fulfil your orders
• To communicate with you about your order status
• To respond to enquiries and support requests
• To improve our website and product offering (analytics)
• To send relevant updates, if you have opted in to communications

We do not sell, rent, or share your personal information with third parties for their marketing purposes.

Cookies

Our website uses cookies to improve your browsing experience. These include:

• Essential cookies: Required for the website to function (session management)
• Analytics cookies: Google Analytics to understand site usage (anonymised)
• Preference cookies: To remember your settings

You can manage or disable cookies via your browser settings or through our cookie consent banner.

Data Retention

We retain your personal data for as long as necessary to fulfil the purpose it was collected for. Order data is retained for 7 years for legal and accounting compliance. You may request deletion of your data at any time (see below).

Your Rights

You have the right to:

• Access the personal data we hold about you
• Correct inaccurate data
• Delete your data ("right to be forgotten") — subject to legal obligations
• Opt out of marketing communications at any time

To exercise any of these rights, email us at [email protected].

Third-Party Services

We use trusted third-party services including Google Analytics, payment processors, and shipping partners. These services have their own privacy policies and process only the data necessary for their function.

Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. Our website uses HTTPS encryption for all data transmission.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date. We encourage you to review this policy periodically.

Contact Us

For any privacy-related queries or requests:

• Email: [email protected]
• Phone: +91 96258 31700